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TBC 19: 4 PR Tips that Will Keep You Ahead in the F&B Industry
Mar 22, 2017
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15 minutes
In this episode, we are going to talk about the benefits of PR for the F&B industry. The F&B industry is one of a kind to everyone and all over the world – for the fact that we all have to eat and drink every day, especially in the modern society where people generally are more cautious about their health and wellbeing, and this made the food and beverage sector a long lasting hot topic worldwide. In the past, F&B is seen as a lucrative industry to be part of, as long as you don’t poison people, there will always be paying customers. However, in this new economy, as we strive to live longer and healthier, we tend to be more selective of what we put into our stomach. We read reviews and news before trying a new restaurant, we ask around before making a decision to buy. Therefore, for some that go into the F&B business to make quick money, many died after just a year or less of operation. As a business owner, you may have great product, but remember, nowadays the consumers are more sophisticated, eating or drinking out is not simply just because they are hungry or thirsty, it’s becoming a lifestyle in a way to fulfill their either professional or personal needs. So there has to be more than the product itself. That’s why in the F&B sector, we see more creative marketing activities than ever. In today’s session, I am sharing 4 PR tips to help you stay ahead in the F&B industry.Read more »
In this episode, we are going to talk about the benefits of PR for the F&B industry. The F&B industry is one of a kind to everyone and all over the world – for the fact that we all have to eat and drink every day, especially in the modern society where people generally are more cautious about their health and wellbeing, and this made the food and beverage sector a long lasting hot topic worldwide. In the past, F&B is seen as a lucrative industry to be part of, as long as you don’t poison people, there will always be paying customers. However, in this new economy, as we strive to live longer and healthier, we tend to be more selective of what we put into our stomach. We read reviews and news before trying a new restaurant, we ask around before making a decision to buy. Therefore, for some that go into the F&B business to make quick money, many died after just a year or less of operation. As a business owner, you may have great product, but remember, nowadays the consumers are more sophisticated, eating or drinking out is not simply just because they are hungry or thirsty, it’s becoming a lifestyle in a way to fulfill their either professional or personal needs. So there has to be more than the product itself. That’s why in the F&B sector, we see more creative marketing activities than ever. In today’s session, I am sharing 4 PR tips to help you stay ahead in the F&B industry.Read Less
