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Episode Info: Learn Amanda's foolproof gut check when it comes to knowing what content to create. She is on the cutting edge of content marketing and is in the trenches daily implemnting in her current role so her nuggets of wisdom on this topic are priceless. Amanda makes the case that content marketing is actually relativley new and can be very scary for companies to adopt. Often times it takes just jumping in and giving it a real go in order to be able to show ROI from it. Although Amanda does share some tips on how to create results fast as well as a whole host of other ideas we hit on.
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