The Brainfluence Podcast with Roger Dooley
About This Show
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com.
Most Recent Episode
Move the Elephant with Tinna Nielsen
2 days ago
Today’s guest has made it her mission to use behavioral science to improve inclusion and diversity. A behavior economist and expert in organizational change, Tinna Nielsen is the founder of the non-profit change-organization Move the Elephant for Inclusiveness, the co-founder of the non-profit Inclusion Nudges Initiative, and the co-author of the Inclusion Nudges Guidebook. She is also a strategic partner for inclusiveness and gender parity at the United Nations, and she collaborates with organizations, practitioners, and social entrepreneurs worldwide to redesign communities and organizations. In this episode, Tinna shares the surprising truth about the unconscious snap judgments we all make, as well as the devastating experience that led to her realization of what it really takes to influence people to change their behavior. Listen in to learn what types of unconscious biases we all have, as well as how to prevent those biases from affecting our communities. You can find show notes and more information by clicking here: http://bit.ly/2DkWaOI
Rated 4 out of
James From JAMSO
Informative and Welcome
A warm informed host talks to guests. Sometimes the content becomes thin due to the depth of subject vs the length of podcast time but certainly a regular must listen show.
Date published: 2017-02-24