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Episode Info: If you think that niching down cuts into your earnings, think again. We're talking about how to easily profit from your niche. As you know, I’ve been a proponent of niching down for a long time. And if you still aren’t sure that the “riches are in the niches,” this episode is sure to change your mind.  My guest, Tamara Bennett, has built an empire with her site, Southern A-Door-nments Decor. You will be inspired as you hear how Tamara has built her business by teaching people how to paint door hangers.  But first, if you haven’t joined my Facebook group, I want to encourage you to do that today! Every Monday at 3:00 EST, I go live in the group to talk about that week’s podcast episode.  I go over the highlights, what I've learned, and what I think is important for you all to take away from the discussion.  How to Find Your Niche  Have you ever gone to a direct sales party in someone’s home?  I’m sure most of you have. But, did you ever think of starting your own style of the in-home party? That’s exactly what Tamara did! She began by hosting painting parties in her home while her husband was deployed. But when he came home, she felt the need to discontinue the parties she was having at home. However, she missed the camaraderie of the other women so much that she decided to offer to do the parties in the homes of others.  She would allow the hostess to paint her project for free and the guests each paid a fee for all of the materials needed to create their own personalized door hanger. Word spread quickly as the women began hosting parties for their own friends. Using Facebook Live to Grow Your Business Tamara admits to being an early adopter of new technology, so when Facebook started, it was no different.  She decided to do a live video while she created a bow for one of her door hangers from the parties. The live videos quickly became almost addicting for Tamara. She loved the fact that she could be at home, working on her crafts, but still be carrying on conversations with friends who were watching.  She quickly began painting door hangers on Facebook lives.  She figured people would like to see the process, and again, it provided her with that sense of community that she longed for. Creating a Membership Site Tamara noticed that her audience was divided into two segments: those who wanted to learn to paint, and those who just wanted to watch.  Tamara built her membership site to help the audience that wanted to learn more in-depth painting techniques.  People were already asking questions and Tamara was teaching as best she could during a Facebook Live, but she realized there were better platforms to teach her audience.  A few days before she launched her membership site, she began doing Facebook Lives every day, talking about the new site and all the benefits of joining.  When she officially opened the site a few days later, 407 people joined immediately.  407 people. As soon as the site was opened. Organic F...
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