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Episode Info: As bloggers, our number one need is traffic. We all know it, and yet sometimes, we try to talk ourselves out of it. We think we can grow our blogs and our businesses and not worry about traffic. And that’s not true. If you want to increase your blog income, you have to increase your traffic first. Here are 6 easy hacks to get more traffic to your blog Today, I’ve got my friend, and MiloTree Community Manager, Paula Rollo, back on the show, and we are talking about increasing your blog traffic. SEO, Pinterest, email marketing, and MiloTree are all great ways to grow your traffic. You’ll notice I didn’t mention Facebook, Twitter, or Instagram. While social media can still provide traffic, the game has changed dramatically in the last couple of years. When the social media platforms first started, there were many hacks and tricks you could use to gain lots of traffic. Today, those platforms have tightened up so much, you have to truly provide good content to gain that traffic. Google doesn’t run on keywords alone anymore either. Today, Google actually reads your content and serves up only the best content to its audience, not just the most keyword-heavy posts. Easy strategies to get your content found So, if social media isn’t the way to get your blog in front of new readers, what are the best ways to do that now? There are several strategies you can use to get more eyes on your content: Answer actual questions that people are asking You want to be the authoritative voice in your niche Master your niche In order to be an authority, you have to figure out what it is about your content that your audience is connecting with Look at your analytics See which posts get the most engagement After you’ve done this: Build up your content Create blog posts on this topic and related topics Link your posts internally on your blog Google will see those links and serve up that content when someone has a question about your expertise. Create a page on your site where you have all your posts organized in a useful way Create long-form content Google likes longer content so aim for 1,500 3,000 words per post Know who your perfect audience is MiloTree’s perfect audience is people who already have traffic and want to convert that traffic. That’s who I want to go after because I can actually help them. I am very intentional in my blog posts and podcast episodes so that my target audience knows it is for them and is going to help them. You want to strategically go after the audience that will benefit from you. If you know your audience, then you will know the things they will be interested in. You do not want to go after every audience possible. You want to go after a specific person you know is interested in your topic. Growing your traffic through Pinterest To grow your traffic through Pinterest – Search Pinterest for popular pins and create content that is similar or on similar topics Use keywords in your title, your board descriptions...
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