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Episode Info: Are you looking for the cheapest way to get started with Facebook ads? If so, you’re going to want to listen in today because I have my very own Facebook ads experts on the show.  Jessica Gleim and Amy Christie are the founders and creators of their own “mom-powered, marketing agency,” called Flairst.  Today, we are going to be talking about how to run ads to cold audiences, people who haven't yet heard of your business. If you want to begin with ads on Facebook, this is going to be the least expensive option for you and a great way to start. If you find Facebook ads confusing or you tried them and they didn't work, you’re going to walk away from today’s show with some solid ideas! The Value of Facebook Ads  Ten years ago when Jess and Amy began their online business, the social media platforms were not only supportive of content creators, they were promoting your content to your followers. Imagine a time when, if you posted to Facebook, your followers saw 100% of what you posted? Or the days when your followers on Pinterest actually saw your pins? As we all know, the algorithms have changed over the years, and those social media platforms no longer work to serve content creators. They now work to serve themselves. If you want your content to be seen today, you have to do what some people call “pay to play,” also known as ads. You can still get organic traffic through posting and SEO, but your main source of traffic from social media is going to come from ads.  Are Facebook Ads Cost-Effective? One of the biggest misconceptions about ads is that it’s expensive to run. But there is a way to do it so that you aren’t draining every cent you bring in. It can actually be cost-effective to run ads on Facebook. The minimum ad campaign daily spend is $5, so for a small amount of investment on your part, you can run more than one campaign and see what kinds of results you get.  If you are trying to reach a cold audience -- people who don't know of your business -- this is the best way to do it. Your small investment brings new eyes to your brand and your content.  Should Bloggers Run Ads for Content? I think we all understand why businesses want to run ads, but what if you’re a blogger whose income is mostly from ads on your site and sponsored posts? Is it ever worth it for a blogger to run ads to their content? Let’s consider that bloggers make about $1 per one thousand views for ads on their site. So, if you are only trying to get traffic to your site to see your personal ads, it is not be worth the money.  But if you need more clicks to your site to show an advertiser, ads can help you. Ads are a great way to increase the number of eyeballs on your content. ADVICE: Have a Ad Strategy in Place  When you decide to run ads, you have to go into it knowing exactly what you want from the ads.  Before you start your campaign, you should have an end goal in mind. Know what results you are expecting and who your target audience is....
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