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Episode Info: Have you heard that blogging is dead? Or that regular folks can’t build large social media followings anymore?  Well, today’s guest on the podcast is a blogger and entrepreneur who has proved what can be done quickly -- in under two years -- with some hard work and a belief in herself.  Andrea Scalzo Yi is the owner and content creator of the blog, Raising Dragons.  Andrea creates STEAM/STEM projects for kids and makes videos of her 4 sons completing them.  And she has built her entire business very quickly, in under two years. So we are going to talk about how she did it, and where she plans to take the business in the future.  Beginnings a Blog by Making Videos for Facebook After working in retail her whole adult life, when Andrea began staying at home with her 4 young sons, she was at a loss as to how to fill her time. She knew she enjoyed design, she had a degree in engineering, and she loved art. So she began creating projects to work on with her sons. She considered starting a blog because she had a friend making a full-time income blogging, but she wasn't a natural writer, and so she wasn’t sure she could make it work. But one thing she did enjoy was making videos. And so, in 2017, Andrea bought the domain, Raising Dragons.   And instead of blogging, Andrea began posting 1-minute videos on Facebook of her sons doing the projects. These videos had no sound and were really meant for the busy parent who was scrolling and looking for something simple to do with her kids.  Viral Facebook Videos As Andrea began adding more and more of her videos, Facebook began sharing them to more and more people.  Friends and family were sharing them, as well, and before long, she had a video go viral. She kept creating videos in the same style, and as of today, she has had over 20 videos go viral. One of her viral videos has over 30 million views on Facebook.  At the same time, she was posting her videos on her blog, but she didn’t even know what SEO was. So, each blog post was just the video, a short paragraph on how to do the project, and that was it. What Andrea did was build an audience with her videos and then she began to find out how to best serve that audience. Utilizing Social Media Because the algorithms change on social media platforms all the time, bloggers have to be ready to make adjustments. But Andrea tries to stay true to her original form of content by creating and releasing 1-2 new videos each week. Since Pinterest recently allowed video content, Andrea uploaded all of her content to her Pinterest account.  Andrea is also working to grow her Instagram account (using MiloTree!) because brands are more interested in IG, and want to see an active presence and audience engagement there before they work with you.  How to Monetize Your Social Media Accounts Andrea’s prime revenue source is sponsored content, but she only promotes brands that fit in with her STEAM content.  Andrea likes to work with smaller brands that are j...
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