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Episode Info: As bloggers, it can be tricky to know how to use ads on your site, what ads you should use, and what types of content will bring you the most ad revenue.  So let's explore how to increase your income with online ads. Ad income is beneficial for bloggers because it’s passive income. I am a huge believer in finding ways to grow your income without increasing your workload. The ad company we use on our site, Catch My Party, is Ad Thrive, and it’s been a great fit for us. AdThrive is a premium ad company.  My guest today is Paul Bannister, Executive Vice President at Ad Thrive. We talk about what a company like Ad Thrive is looking for in terms of its bloggers and publishers, why ad revenue is important, what kind of content will grow your traffic, and the latest trends in the online ad business.  If you are a blogger who wants to learn more about using ads, I think this episode will be a great tool for you! What You Need as a Blogger to Join Ad Thrive Paul and his company look for bloggers who have original content, a clean site, and who view their blog as their business, not a hobby.  They want bloggers with a good history of content and a strong audience.  Ad Thrive has minimum monthly page views of 100K in order to consider working with a blogger.  If you are getting more than 100K page views a month, it will be evident that your blog is more than a hobby to you.  How Digital Ad Agencies Work  There are various types of ad networks. Some focus on connecting as many bloggers to brands as possible.  There are other ad agencies that want to focus on a specific niche, such as healthcare.  Using Google AdSense can be nice since they are a big name and you can easily add ads to your site even if your blog is small. As your blog gets bigger, an ad network like Ad Thrive can bring in ad agencies from all across the industry, not just Google-related.  Ad Thrive makes their business decisions based on what is best for the bloggers they work with. Can You Make a Living Off of Ads on Your Blog?  If you are a blogger with 100K page views, you are not going to be able to quit all your other jobs and live off your ad revenue.  Not only is it not feasible, but Ad Thrive is big on their publishers having several different revenue streams.  It is always a good idea to have several sources of income, no matter where you are in your blogger stage. Ads can be a big part of that revenue, but you need something to fall back on should your ad revenue dry up.  Your niche will also affect how well your ads do. Travel and personal finance are great niches for ad income.  How to Grow Blog Traffic  Traffic is crucial to ad income, because the more traffic you have, the more ad income you earn.  But we all know that growing traffic isn’t easy these days. *(Which is why you need a tool like MiloTree!) The best way to grow your blog traffic is to be great at something. If you understand Pinterest and do really well marketing your blog there, keep it up. ...
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