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Episode Info: YouTube has a huge presence online today, and it’s not just for watching videos anymore. YouTube is actually the second largest search engine in the world, right behind Google. So don't avoid YouTube. Learn how to use YouTube to market your business successfully!  With 3 billion searches per month, if you aren’t taking advantage of YouTube, you might want to consider learning how you can use it to grow your business. Nate Woodbury, founder of Be The Hero Studios, helps business owners create YouTube channels, not merely to call themselves YouTubers, but to grow their businesses and sell products.  He shares a lot of great strategies and tactics with us today. Even if you have no YouTube experience, I promise, you will learn something that you can apply to your own business. Can Beginners Compete With Existing YouTubers?  The big difference between starting a YouTube channel today vs. when it first came out is that now you must have a strategy.  It is no longer enough to create videos and put them out there. You will not gain a big following by simply doing that.  YouTube requires a lot of the same strategies as any type of entrepreneurship. You need a large dose of stick-to-it-iveness and tenacity. You have to focus on creating quality content.  Nate has his own personal YouTube channel dedicated to teaching others how to make a YouTube channel thrive. Creating YouTube Content With Keywords  It’s important to do keyword research before you begin filming because it’s much harder to go back and find keywords to fit the content you’ve already created.  Go deep, find very specific questions that people are searching for the answers to, and create videos that answer those questions.  SEMrush has a tool called Keyword Magic Tool, which is what Nate recommends to find the most effective keywords and phrases to gain traffic.  For someone serious about doing a daily YouTube channel, you can pay for a subscription to SEMrush for a month or so, and then cancel it.  Here's what you do: Look up a keyword and all your results will pop up. Then hit a button that says “Questions.” When you hit that button, it shows you the questions around that keyword people are asking.  Nate recommends picking questions that have between 10 and 100 searches per month.  The Power of Keywords for Gaining Traffic on YouTube If you are doing videos this way, you will have a smaller percentage of viewers, but they will watch your video all the way through because it is specifically tailored to their needs.  The YouTube algorithm is going to see that it is a well-performing video with a high watch-through rate, and will promote your video for you.  This is the best way to get your YouTube channel started and get traction on Google, as well.  *Looking up specific keywords also works if you are a blogger looking for content to write about.  Technical Strategies for Videos  Nate says don’t stress about overall production quality, but rather, focus on ...
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