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We all have to begin somewhere, the issue arises when we're ready to step out of our comfort zone but we don't feel like we have the ability to be called an "Expert" In this episode Michelle and Donna talk about the expert mentality versus the specialist mentality. When you consider yourself a specialist, in your mind and the minds of your readers or listeners it is saying that you know what you're talking about but that you still have much to learn. You are looked at as someone willing to share their knowledge with their followers...And this is what builds trust. So moving from the Expert to the Specialist, you will instantly build a sense of belonging with your followers, thus building the trust factor that is so important within the online world.

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