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Episode Info: e Intention-Behavior gap. It means that we will not actually do what we say we will do, although we think we absolutely the intention of doing so. It is the big reason why many products fail, in spite of positive market research where test subjects say they will absolutely buy something. This contains a big lesson for marketers when they build a campaign or do a new product launch. Of course there’s a lot to say about the ethical side of influencing the behavior of consumers, especially on a subconscious level. Dirkje gives us some great tips on how to deal with these issues, so us marketers can still sleep without feeling guilty. For more information on Dirkje van der Ven, just clink on the links below... Shift Behavior Change Website: Dirkje van der Ven LinkedIn: The Duct Tape Movie:
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