The Better Different | We Kill Mediocrity
About This Show
Join our mission to kill mediocre marketing and lame branding!
We the entrepreneurial spirits, marketing executives, CEO’s and start-up hipsters make our way into the lives of millions of people. With the great brands we create, we have the great responsibility to not be lame.
The Better Different puts a stop to boring brands and their annoying marketing tricks and interruptive advertising. We share the stories of the brightest and delighted to inspire each other to create better brands and businesses.
We have guests that are experts in the fields of branding, innovative marketing, online business, growth hacking, automated marketing, disruptive business models, internal and employer branding, social media, start-ups and everything else you need to grow your brand.
Our guests so far include Alison Stratten from Unmarketing (The Unpodcast), Charles Spence (University of Oxford), Anuraag Trikha (Heineken), Ian Stanley (HubSpot) and Victoria Cornwall (Starbucks).
We love to hear your feedback on the show and your guest suggestions on Dennis@thebetterdifferent.com. Follow host @Dennisvdlo on Twitter for the latest trends and articles. Don't be a stranger, we make this show for you!Read more »
Most Recent Episode
(Un)Branding Lessons in the age of disruption | Alison Stratten, Unmarketing | S02E02
Looking for inspiration to create a more awesome brand? You should definitely listen to this interview with the lovely Alison Stratten. She is the co-author of marketing books like Unmarketing, Unselling and Unbranding with marketing speaker (and husband) Scott Stratten. They are both the hosts of the very popular Unmarketing podcast (go look them up after you listened to this episode).
The cheat sheet for this episode:
* Why do QR-codes kill kittens?
* What are the four key factors for branding success?
* What it’s like to be some kind of a 'podcast celebrity'?
* How treating your employees better is critical for brand success
* What to share and not to share on social media
* What is sjmarketing?
* How to deal with customer feedback as a brand?
Thank you so much for listening! If you like it, please help us by giving a
(five) star review on iTunes or Stitcher. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to Dennis@thebetterdifferent.com. To learn more about Alison and Unmarketing, you can visit their website www.unmarketing.com, listen to the Unmarketing Podcast, buy any of their books or go see Scott speak at an event near you.Read more »
Episodes of This Show
Aug 3, 2016
Jun 19, 2015
Jun 18, 2015