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Episode Info: Jack McNamara is a former pro athlete turned sports drink entrepreneur and the founder of DrinkTru, the company behind the clean energy shot known as TruEnergy. McNamara left his career as a professional hockey player to live and work out of his bedroom, a hovel tucked away in the back of a CrossFit gym, while he builds his energy drink startup. McNamara's journey so far has seen a number of start-up accelerators invest in his company, and he's had appearances on the TV Show Entrepreneur's Elevator Pitch. There's a lot of buzz around McNamara's rise in the highly competitive sports beverage sector, mostly because he's humble, unabashedly honest, and someone you just can't help but root for. His story reads a bit like the film Rocky, had Stallone's character decided to hang up the gloves and pursue starting a business, it's no surprise then that the tale of McNamara's fight to survive and thrive in the world of startups has been written about in media outlets from Forbes and Fortune magazine through to BuzzFeed. Diving into the energy drink space, an industry dominated by numerous billion-dollar brands may seem like an underdog, uphill battle, but McNamara has thrown caution to the wind and taken big swings in pursuit of a dream before, having left a great university, Colgate, his scholarship and friends, to pursue a shot at playing professional ice hockey with an against-the-odds tryout for a team in Scandinavia. "So I essentially traded off a scholarship for a one week trial in Denmark where I paid my own way. So I get there and I actually don't make the team, and all I have is a hockey bag and a bag of clothes. And here I am thinking I was bound for the NHL and I can't even make this team in Europe. So then I find a way through my dad who was essentially my Jerry Maguire acting as my agent, he found me a three-day tryout, and the coach right off the bat was like, honestly, we don't really have any spots, but you're welcome to come. I didn't make that team either! So now I'm on the phone, my parents are saying, hey, this isn't looking good, but I can't go back to playing college hockey, because I burned my eligibility doing these tryouts. So finally, I get a last option, and make a last-ditch effort, and just played my game. I didn't worry about anything other than just working hard and doing the right things. And I made the team and I scored in the first game that I ever played professionally." Mcnamara tells that story as a metaphor for his entrepreneurial journey, as he has fought back from the brink over and over again "this business almost crumbled, as many times as my professional hockey career almost crumbled," He recounts numerous experiences where he has hit the wall over and over again, having come up against a seemingly insurmountable deadline, becoming wracked with anxiety sometimes to the point where he feels he's on the brink of either losing his mind or having a heart attack, yet he's always been able to find his resolve, dig...
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