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[0:00 – 2:10] Intro [2:11 – 2:20] Growing up in Sydney, the benefits of a “feral” upbringing, avoiding school & enjoying art [4:46 – 8:18] Drawing, discovering graphic design, getting into art school [8:19 – 11:06] First jobs and how to become a master [11:07 – 12:54] Are big ideas that important? [12:55 – 15:16] The importance of not taking the first job you land, the difficulty of unlearning bad habits [15:17 – 21:58] Taking a gap year, starting at Pentagram and moving in advertising in 1988, moving to New York in 1994, entering the dot com boom and the internet [21:58 – 27:40] the “strange delicious isolation” before the internet and the unavoidable future of it [27:41 – 42:40] How creatives can use the newest tools and executing ideas at the speed of thought [42:40 – 1:05] Observe behavior before building a brand, the power of storytelling, technology connectivity [1:06 – 1:03:24] Outro

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