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Episode Info: BILL MAGNUSON in conversation with STEPHEN CUMMINS TRANSCRIPT: Bill Magnuson: walking down an alleyway and you come up to a big wall and you can’t see what’s on the other side. And sometimes in life, you gotta just take off your baseball cap and throw it over the wall if for no other reason than to force you to climb over and see what’s on the other side. Fundamentally, this problem that we’re trying to solve which is; “How do we understand people better while they’re interacting with the brand in order to communicate with them in a way that’s more valuable to them?” Stephen Cummins: Okay. Bill Magnuson: That’s a fundamental human reality and it’s one that’s not tied to any particular generation of technology. And it’s also one that’s not tied to a category of business really. And I think that that’s been really important or our durability and our ability to continue to innovate and adapt to a changing technology ecosystem; changing consumer preferences because our foundation is in that human problem. Stephen Cummins: Welcome to 14 minutes of SaaS! The show where you can listen to the stories and opinions of founders of the world’s most remarkable SaaS scale-ups! This is episode 118 of 14 Minutes of SaaS, the first of 2 episodes where I chat with Bill Magnuson, Co-Founder and CEO of Braze, a customer engagement platform. Braze says that  context underpins every Braze interaction, helping brands foster human connection with consumers. It was founded in 2011 and has revenues well north of 100M USD. It has 49% employee growth in the past 12 months, with growth every month through the pandemic – the model and business appear to be on the right side of history with Pandemic Growth Fit as not a single month has not featured employee numbers growth. It’s in the leadership quadrant in mobile marketing G2 grid. It’s Glassdoor performance is very strong and it’s obviously a big promoter of employee success with 88% of employees past and present recommending working there to a friend and Bill has an outstanding CEO approval of 90%. Stephen Cummins: Bill Magnuson, Co-Founder and CEO of Braze customer engagement platform here at the Web Summit in Lisbon. Great to have you on the show Bill. Bill Magnuson: Thanks for having me. It’s great to be here. Stephen Cummins: Brilliant. Okay. Well, I’m wondering if you could tell us a little bit about your formative years all the way from childhood, let’s say, to graduating in MIT. Tell us a bit about yourself? Bill Magnuson: Yeah, absolutely. So I grew up in Minnesota which, if you’re not familiar with the United States, most people know about is the frozen north portion of the country. And I grew up in a relatively rural area. I was actually a first generation college student. And so I grew up just about a mile away from where my ancestors when they emigrated to the United States originally homesteaded. And grew up canoeing and hunting and camping in the summer. An...
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