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Episode Info: BILL MAGNUSON in conversation with STEPHEN CUMMINS TRANSCRIPT – part 2: Bill Magnuson: Lean startup methodology has an important role to play It helps you with… with financing realities. It helps you learn things but it doesn’t necessarily get you to the best product solution or the best innovation or the best revolution. Be observant. Like get your head up and look around you and critically think about everything that you see around you. Things that are around you are a certain way because someone decided to make them that way by and large. “Why did they do that? How did they organize it? What were the things that went into play? What other options did they have?” My curiosity, kinds of, applies to systems and processes and I research a lot of different things in that way. And… and I think that… that has ultimately lead to an ability to read tea leaves just a little bit better and to be able to understand and keep in touch with what’s possible that wasn’t before and how are things going to change? And… and I think that those things have come together to really contribute to my success. Stephen Cummins: Welcome to 14 minutes of SaaS! The show where you can listen to the stories and opinions of founders of the world’s most remarkable SaaS scale-ups! This is episode 119 of 14 Minutes of SaaS, the concluding episode of 2 where I chat with Bill Magnuson, Co-Founder and CEO of Braze, a customer engagement platform. In this episode we move from continuing the colourful backstory of the origin of Braze to why lean startup methodology is not really the be-all and end-all for realizing audacious visions, to addressing the fundamental human problem of listening to people in order to understand them so that we can communicate more effectively with them, to the power of curiosity Stephen Cummins: There’s a very interesting backstory, Bill, to how the company started. Could you tell us a bit about that? Bill Magnuson: Yeah. So as I mentioned earlier that my other co-founder, John Hyman, was my boss when I started at Bridgewater. And so when I started, to kind, of think about what was next, he was doing the same thing. And he invited me to join him as a last minute stand-in for his TechCrunch Disrupt Hackathon team. The other person he was planning on doing it with accidentally double booked himself with a rock climbing trip, and so he flaked out on him at the last minute. So I came in … I cancelled my plans for the weekend and we went and did this all night programming project. And that project ended up winning in the judging; and so we were invited to come back to the conference later that week and present on stage. So fast forward a couple of days; John and I are walking to the conference. It’s admittedly late morning, not early morning because we had been out a little bit the night before celebrating… And on our walk in, he was, chatting with the woman who is actually now his wife; girlfriend at the time, on the phone. And ...
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