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Episode Info: In today’s episode, Cam and Tharyn talk about how to start selling on your own website. Amazon is great, but expanding your sales channels is crucial for growth. Inside we chat about what Ecommerce software to use, how to buy traffic, and what essential factors you need on your website to look legitimate for customers.   Outline: Introduction to the episode, selling on your own store, expanding past Amazon with your products. 3:37 – What essentials do private labelers need to consider while still on Amazon, in order to successfully transition their products to other sales channels? 5:02 – What software to use for your first off-Amazon site. What to avoid and what to use. 6:59 – Cam’s Tips: Paid traffic for beginners. How do you start? How much should you spend? Why Pinterest Ads are in an opportunity phase right now. 10:49 – Best place to learn paid traffic is the affiliate marketing industry. And which places to avoid. 12:43 – What budget do you begin with when testing your products on paid traffic? Cam’s wisdom from his $5,000 experiment. 15:29 – Building trust factors on your online store so that customers will trust you. 16:50 – Make yourself available on your web store. Using instant live chat and a phone number on your site. 18:56 – Taking advantage of what you can’t do on Amazon. Using up-sells and email marketing more effectively. Cart abandonment tips. 20:48 – The genius business model and marketing of the Dollar Shave Club. Up-sells, subscriptions, and knowing how often your customer will repeat purchase. Customer lifetime value. 23:27 – Loss leaders. Allowing yourself to lose money on some products while knowing that people will enter the “door” and buy additional profitable products. 24:15 – The power of subscription models on your own online store. 22:50 – The possibility of selling your business is easier off of Amazon. 27:53 – Episode re-cap about the roadmap of creating your own online store outside of Amazon.   Links & Resources  Read more »

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