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Episode Info: In this entertaining episode, we bring on Cam, the co-host of this Podcast, and co-founder of AMZShark.com. We’ll talk about some trending subjects including 3rd party software, how to defend yourself from the beast of Amazon, and the recent reviews TOS change. Let’s jump in! Outline Begin – Introduction to Podcast with Cam and new Trends series. 1:05 – Cam introduces himself, his past businesses, past marketing, SEO experience, and what caused him to enter the Amazon Software space. 3:05 –  Examining the 3rd party Amazon Software app explosion in the past year. 5:42 – Cam’s second trend. How Amazon is cannabalizing their own marketplace. Importance of building a brand. Also, how more Chinese sellers are entering the marketplace and can take lower margins. 8:47 – The best way to defend yourself against Amazon, Chinese sellers, or any competition. 13:42 – We chat about the recent Amazon TOS change about excessive reviews & giveaways. Cam talks about his real life experience of WHY Amazon has done this. The good, the bad, the ugly. 17:45 – Some advice for getting genuine and white hat reviews. Letting people try your product in person and getting a review. 20:48 –  Is the Amazon gold rush dried up? Where’s the low hanging fruit? Cam and I talk about why the opportunity is still there on Amazon. 23:36 – Moving from Amazon to retail and other channels. The growth of Amazon Instant and it’s impact on retail. 26:30 – Long term brand strategy for growing a real business. Links & Resources AMZResponder – The easiest way to get more Product Reviews and Seller Feedback from your Amazon customers with automated follow up emails. AMZShark.com – Seller software for rank tracking, sales estimates, keyword tool, Super URL, and review notifications for growing your Amazon business. SD11 with CIO of Glo
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