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Episode Info: Dax Deegan started his business on Yahoo Store back in the year 2000 with only $1,500. He got serious about Amazon and Private labeling in 2012 and now has increased revenue 8x to over $1 million in sales in 2014. He also works full time to support his family. If he’s got time, then so do you. We dive into his product strategy, in depth US sourcing tips, product launch, and how masterminds took Dax’s business to the next level. See you in the Dojo! Outline About the Episode, Podcast News, and Intro to Dax Deegan 2:12 – Dax shares his beginnings with physical products on a yahoo store, how relied too much on google traffic, and had to move to Amazon to keep his business alive. Also, why private labeling was the key to success on Amazon to take his revenue past $1 million. 7:30 – Dax talks about how he mitigates the risk of an Amazon change upsetting his business. He works full time, partners with other sellers, and creates eCommerce shops for his established brands. 10:20 – Dax’s overall product line strategy and how he selects a product. What he looks at when searching a product keyword. 12:38 – Key indicators, number of reviews, page optimizations and other items to consider when choosing a niche. 14:41 – Differentiating your product from others in your niche. Mistakes newbies make, but should avoid. 17:27 – Sourcing from the US vs. China – Dax’s method. How Dax leverages the advantages of having a US based supplier to increase lead times, increase cashflow, and avoid customs headaches. 21:55 – The power of using a credit card with cash back rewards through a proper US supplier. 22:52 – Finding US suppliers. Diving deep into Google searches in order to find the gems. Ninja tip: call people on the phone. 25:32 – We ask Dax how he tests products in order to see if it’s going to work long term and higher quantity. 26:57 – PPC basics and Dax’s ideas on approaching a new product with PPC. 28:19 – Dax share’s how he launches products and how he is changing his approach due to Amazon’s recent TOS changes about excessive give aways. Using Super URL’s to boost for keywords. Testing your listing i
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