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Entrepreneurs are constantly trying to decide whether they should name their businesses after themselves, but I great question to ask is, "what does the law require?" SERIES: Luxury brands like Louis Vuitton and Hermes understand that brand name and value are worth more than a businesses tangible assets. One proverb puts it this way, " A good name is more desirable than great riches; to be esteemed is better than silver or gold." (Proverb of King Solomon). So it begs the question, how do we choose, develop, and protect the names of the businesses we start? That's what we'll be exploring over the next few weeks on Ask Temi Live! Today's video addresses one of the factors when deciding whether to use your personal name for your business brand. Copyright © 2018 Temi Siyanbade. All rights reserved. Music: Social Kapital by Glad Rags.

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