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Episode Info: Welcome to tech news nightly, your source for technology news. I’m your host ray and today is Monday, which means it is time for some mobile and app news so let’s get right into it.   I have some good news for you Pandora users out there. In order to compete with competitors such as Spotify and apple music, Pandora has launched their own version of music on demand.  Dubbed Pandora Premium, it offers a combination of radio like listening as well as the option to search and play any track and create your own playlist.  At a cost of $9.99 per month, it has priced itself competitively with other on demand music services on the market. Pandora is trying to go head to head with apple and Spotify, but they are also trying to differentiate themselves through user experience and features. Inspired by Rdio, the streaming app Pandora bought back in 2015; Pandora’s now playing screen changes color to match the album art. They have also added a menu for collecting, downloading and sharing. On the user experience side of things, Pandora premium is offering more personalized albums instead of focusing on new releases. Basically if you like a certain genre, you will be shown new albums from that category instead of a broad selection of new releases. Pandora claims it has filtered its 40 million songs to remove “karaoke tracks, knock-off covers, and pet sounds.” A representative said they will continue to offer access to the same content as its competitors, but is using human curation for quality and machine learning for scale to make it easier to locate the right tracks users want. You can find more on this story at https://techcrunch.com/2017/03/13/pandoras-on-demand-music-service-finally-arrives/ This is a big step for Pandora. If you remember they launched Pandora Plus last fall which costs $5 per month. That service offered ad free streaming and a wider feature set, like more skipping and replays. Of course this service had a catalog of about 2 million songs, which is much smaller than what premium is offering. Pandora is a little late to this game, but they will be a major competitor in the market. I think it will boil down to where the listeners’ loyalty lies and the features they crave. Giving me a look at new albums from the same genre is much better than getting a list of songs I wouldn’t l
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