Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Episode Info

Episode Info:

Personalization and customized content is everywhere. From recommended products on your Amazon homepage to the local pizza place knowing your order before you call, businesses have figured out how to deliver custom content to their customers. Nonprofits have to catch up. Those who can will see tremendous lift in their giving. The good news is, marketing automation can help you figure out what your donors are interested in, and enable you to deliver personalized content on a massive scale with just a few hours of work. In this episode of the Go Beyond Podcast, we sat down with Gabe Cooper of Virtuous CRM to discuss why it's critical for nonprofits to focus on scaling their ability to deliver personal content to donors across the giving spectrum. More engaged donors = higher lifetime value across the board.  Giving is one of the most personal things you’ll ever do. The causes we care about have affected our lives very directly, but the nonprofit world has lagged behind businesses in tailoring their communication at the individual level. In the episode, Gabe references "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers," which you can purchase here: Download the 2019 Pursuant Giving Outlook here: Learn more about Virtuous Nonprofit CRM here:

Read more »

Discover more stories like this.

Like Stitcher On Facebook


Episode Options

Listen Whenever

Similar Episodes

Related Episodes