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Episode Info

Episode Info:

We sat down with account-based marketing expert Sangram Vajre to discuss the "secret sauce" behind donor loyalty. Sangram is the co-Founder of Terminus, and author of "Account-Based Marketing for Dummies." In our discussion, Sangram applies the timeless principles and powerful tactics of account-based marketing to major gift fundraising. You'll learn: -How to create a culture of "donor obsession" at your nonprofit -The difference between personal and corporate brands and how to leverage personality for maximum donor loyalty -Strategies leading brands use to create tribes of raving fans Tune in to grab these insights and more!

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