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Episode Info

Episode Info:

In the second half of our conversation with author David Brier, we learn the three questions every brand should be able to answer: 1. Who are your prospective customers? 2. What are their values and priorities? 3. Who are we and how are we an extension of those values? David also tells the story of how he helped a 70+ year-old organization refresh their brand identity and become incredibly relevant to today's generation,

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