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Episode Info

Episode Info:

Brand guru David Brier joins us to discuss how nonprofits can drive deeper loyalty with their donors. David is a speaker and the author of "33 Steps to Transform the Brand You Have into the Brand You Need." Many nonprofits don't think of themselves as brands -- which David argues is a huge missed opportunity. In this discussion, David shares his thoughts on: - the tactics legacy brands use to keep their fans - how to move beyond a transactional relationship with donors - the biggest brand mistakes and pitfalls that your nonprofit should avoid. This is part one of a two-part series.

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