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Episode Info

Episode Info:

Today we are talking about digital products and why your business would be well served by offering one. It’s actually way less intimidating than it sounds! The term “digital product” covers a wide range of things. This could be an online course or program, an e-book, a “How To” webinar, or a number of other items. The good thing is that this is something you can explore and benefit from no matter WHAT type of service-based business you have. According to today’s guest, Gemma Bonham-Carter, digital products can help to grow, monetize, and scale your business while creating the income and the impact that you are meant for. 

Gemma is a blogger-turned-online business coach who specializes in digital products. She learned from personal experience by growing her own blog from a hobby into a money-making business after she used her knowledge to create digital product offers for herself. In this episode, she shares her insight with us on the wonderful world of digital products including how she got started and became an expert on the subject! She also tells us about her Free Class that she offers, in which she provides “behind the scenes” information on her favorite strategies along with tips and tricks she used to help grow multiple six-figure businesses. 

We talk about:

  • How to recognize when you’re ready to transition from providing a service to teaching others the knowledge and the skills to do that service themselves 
  • How doing that can actually earn you more money in the long run
  • When is the right time to create a second website or social media account
  • What is the first step in figuring out what type of digital product to create
  • How to use “freebies” to draw in leads

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