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Episode Info:

In this episode, I go through the second set of steps any creative entrepreneur should take to vet any new business idea. This applies to brand-new businesses and new ideas you're considering implementing in your existing business.

In episode 53, we discussed how to define your big idea, how to uncover your true motivation, the steps to take in researching the market, how to define opportunities and potential barriers, and do some sample calculations.

This week, I explain how you can walk a mile in the shoes of the person who already has your business, why a "marination period" is important, how to discover what's holding you back, and how to test your idea.

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