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Today Steve explored the dark side of Internet Marketing and expressed his frustration with the constant raising the bar of FOMO and marketing puffery - especially aimed at eCommerce entrepreneurs. This is episode 132. Steve mentioned that he has FOMO "Fatigue". For those keeping score at home, FOMO, is the cool hip internet way of saying FEAR OF MISSING OUT. This concept is powerful in marketing. Perhaps the most powerful. However, Steve laments that it appears to be overused. As the show continued Steve talked about the difference in how he prefers marketers to be transparent and honest as opposed to routinely manufacturing fake scarcity. As one example Steve talked about the founding of the Empowery eCommerce Cooperative and how the intent is to drive awareness, engagement, and interest in the non-profit member owned organization, but NOT to constantly warn prospects that the sky is falling. Will the truth and transparency strategy work? Will entrepreneurial business owners see the benefit of their membership both now and in the future? We'll see. It's a live case study. Do you agree? Connect with us using the below or find Steve on twitter or instagram @stevesimonson and let him know what an idiot he is. ;) The audience will still be able to keep in touch with the team online through the website and the Facebook page. Please take a minute about engaging with the show’s sponsors if you find what they’re doing as valuable to you. For the avid listeners, Steve wants to thank you personally for listening and having some of your time. So, sit back and listen to today’s episode as Steve further discusses the show’s path and plan. Check out the Empowery.org site to learn more about the Empowery membership, vendorship, or partnership as well as the upcoming conference in Seattle at the end of March or early April. Awesomers.com/132

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