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Episode Info

Episode Info:

Finding a unique niche is important to developing a successful company. Everyone has a purpose but finding what differentiates yours from everyone else’s will only boost your success. Purpose is the foundation and heart of every individual and company and is vital for building any brand. Nick Craig is the president and founder of Core Leadership and helps executives of major companies discover how to lead with purpose and is on this weeks’ episode to teach you how to do the same. Tune into this episode of The 1% Edge to discover the heart of your company and learn how to find your purpose with your host, Susan Solovic. 


Show Highlights:

  • Dealing with ethical dilemmas and getting involved in leadership 
  • Finding purpose 
  • Finding what unique gifts you bring to the table 
  • The impact of social activism 
  • Creating original ideas 
  • How a company redevelops purpose after a fallback 
  • Following trends and trying to keep up with other companies 
  • Differentiating your company from others 
  • Small & nimble companies 
  • The impact leading from purpose has 
  • Good stress 



Leading from Purpose by Nick Craig 

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