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Episode Info

Episode Info:

It is easy to get caught up in the act of swiping your card and not really knowing why only to end up with a product you’ll realize later you didn’t even want. Marketing and pretty packaging can be deceiving, but bad marketing can make or break a good product.

Whether you want to be selling your products, or simply being certain you’re spending your money wisely, Derek Champagne, author of “Don’t Buy a Duck”, has two decades of marketing experience that will help you learn how to properly identify and implement good marketing techniques for your business. Tune into this episode of The 1% Edge with your host Susan Solovic if you want to stop wasting money and see how you can avoid buying a duck. 


Show Highlights:

  • Inspiration for the book 
  • Avoiding pitfalls of improper marketing 
  • Understanding your environment 
  • Understanding why you’re doing it 
  • Free resources that provide data 
  • Finding your target customer 
  • Watching for engagement 
  • Commitment 
  • Brands Bermuda triangle 
  • Building a brand personality 
  • Making an emotional connection with the customer 
  • Keeping customers engaged 



LINKEDIN: Derek Champagne

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