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Episode 55 of the Support Breakfast podcast with: - Lisa Hunt (Geckoboard) - Dave Chapman (Buffer) - Sarah Ley-Hamilton (Timely) - Conor Pendergrast (Expensify) This week, we’re chatting about customer personas. Making decisions based on a customers behaviour, skill level or goals are often used in a marketing context. Does this approach have a place in support? Links mentioned: - Diego's Instagram: - Ellery Bow: - Minor Figures Cold Brew: - Jobs To Be Done (JTBD): - Wistia - Not phone first: - Getting curious with Jonathan Van Ness: @supportbrekkie @sarahleyh @gentlethorns @davechapman @conorp

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