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Episode 55 of the Support Breakfast podcast with: - Lisa Hunt (Geckoboard) - Dave Chapman (Buffer) - Sarah Ley-Hamilton (Timely) - Conor Pendergrast (Expensify) This week, we’re chatting about customer personas. Making decisions based on a customers behaviour, skill level or goals are often used in a marketing context. Does this approach have a place in support? Links mentioned: - Diego's Instagram: https://www.instagram.com/diego_the_boston_terrier/ - Ellery Bow: https://ellerybow.com - Minor Figures Cold Brew: https://www.instagram.com/minorfigures/?hl - Jobs To Be Done (JTBD): http://www.jobstobedone.org - Wistia - Not phone first: https://wistia.com/blog/scaling-support-why-we-removed-our-phone-number-from-our-website - Getting curious with Jonathan Van Ness: http://gettingcurious.libsyn.com hello@supportbreakfast.com supportbreakfast.com ko-fi.com/supportbrekkie @supportbrekkie @sarahleyh @gentlethorns @davechapman @conorp

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