Today is a quick podcast but with 15 minutes of work on your part, you can put surge your revenue and profit margins. Do you have a client intake sheet? Probably, but do you have a marketing client intake sheet? Of course you need to know what you’re doing for a client but are you collecting data on how your clients are choosing you? You absolutely need to! Here’s something about web traffic analytics you may not know: For 99% of searches, we don’t know what keywords people typed in! The best way to gather intel on converted clients is to ASK them. After they pay you money, present them with a simple, quick client intake sheet. Would we love to know more — YES! But don’t press your luck! Just get the basics – and refine your intake sheet as you learn more. Here’s questions for a sample form: How did you find me (Bing, Google, another website, Instagram, referral, trade magazine, podcast, etc.)? If search engine, do you remember what keywords you searched for? What ultimately made you decide to choose us? What could we have done to make choosing us easier? What is your zip code? How can this help you? Maybe all your clients are coming from Facebook – update Facebook more. Maybe your YouTube videos are killer and they’re reeling people in – make more! Maybe all of your business is coming from a Trade Show Ad – GET A BIGGER AD!, Take out more! Maybe people are searching for one specific keyword to find you – RANK MORE properties for it! Another website, YouTube videos, guest blog posts! The key here is you can focus your efforts on the area where you’re banking the most off of. You can get ideas of where to expand to. Maybe you’re the only warehouse that explains how you’re using robotic automation to make your pick and pack system easier. Maybe you’re the only company with a shrink wrap system designed specifically for a certain niche of products. You want to have this intel so that you can leverage it. If you just blindly accept customers without knowing why or how they’re coming to you, you’re leaving other customers on the table.