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Episode Info:

We are all familiar with text messaging. Whether we use SMS, WhatsApp, Facebook Messenger, or something else , we text practically every day. Michael Sabat, founder of @mssg, helps us apply our text messaging savvy to communication, marketing, and fundraising in the nonprofit world.



The Chatbubble podcast:




*****Timestamped Highlights*****

(2:06) Optimizing Messenger: 1200 house parties and a march

(4:51) The 4+ options

(7:21) From you to me: Michael elaborates on one-to-one messaging

(10:20) What did we do with phone numbers before messaging???

(11:52) “Be the first to find out”

(14:00) The whole point of the vendor in messaging

(15:57) Lessons from Humane Society International

(17:27) Messenger: advancing from the desktop era

(19:12) A chatbot? Not so much

(21:51) Plan for overflow with broadcast messaging

(23:00) Not picking up the phone? No problem.

(24:24) Text is best

(27:01) The Fantasy Football King

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