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Episode Info

Episode Info:

In part one of this two-part episode, we speak with Sherry Truhlar, founder of Red Apple Auctions. Sherry tells us how she became an auctioneer and how organizations of all sizes can boost their fundraising revenue by fine tuning their techniques.

In part one, Sherry:

  1. discusses her path to her profession;
  2. demonstrates vocal techniques for auctioneering
  3. talks about best practices to improve auction revenue.



Red Apple Auctions website:

Free auction item guide (published each January, available year-round):

Free newsletter:

Sherry’s book: Essential fundraising handbook for small nonprofits


*****Timestamped Highlights*****

(2:15) Sherry explains how she became an auctioneer

(5:36) The Chant: what Sherry learned in auctioneer school

(9:27) Don’t try this at home: the Betty Botter tongue twister

(11:05) Sherry tells Dolph the best items to include in an auction

(13:38) An example of a contribution by a beloved community member

(19:44) Creating the closer-to-home getaway to auction off

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