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Episode Info: Are you looking for clarification on the argument about Facebook Page vs Group? Need to get your head around the best option for your business? Facebook has been around for many years at this point. However, there are still many people who continue to be confused about the difference between a Facebook Page and a Facebook Group. Recently, I saw an advertisement outlining the benefits of Facebook Creators Studio. It got me a little bit confused as well. The Facebook platform has become quite mature in its offering. I can understand why it is so easy to become confused as to which way to go. In this post, you will be able to get a better understanding of the similarities and differences between a Facebook Page and a Facebook Group. As well as which one to use for your business or even if you should use both. There is also a list of groups that you can join to promote your business and network with other entrepreneurs. What is a Facebook Page? A Facebook Page can be seen as a minisite of your business that is available on the Facebook platform. It gives your potential clients a general idea of who you are and what you do. Your popularity on the platform, the type of content on offer as well as how they can contact you is visible on the page. To get the most out of your Facebook Page it would make sense to complete as many sections as possible. Depending on your audience as well as your objective it will also benefit your business. You can use as many types of media to interact with potential clients. There are also several plugins available that you can use to enhance the user experience. For example, you can add tabs for YouTube videos as well as Pinterest pins to name a few. Anyone can like a Facebook Page without approval. Here is a more in-depth view of a Facebook Page. Sam Hollingsworth, a writer at Search Engine Journal gives us even more details on the Facebook page. Facebook Pages, unlike Groups, didn’t launch until 2007. Pages offer brands and celebrities a more far-reaching version of the social media application that once was only meant for individuals to connect with. Pages have evolved like much of the platform has (i.e., first called “Facebook Pages for Business”) and have been the lifeblood behind the advertising climate throughout the social network. When they launched in November 2007, Pages represented “a completely new way of advertising online,” according to Facebook founder Mark Zuckerberg. Read more here What is a Facebook Group? A Facebook Group is a closed community of like-minded people where the owner gets to communicate more efficiently with its members. It is great for building closer friendships with potential clients. You can decide to make it restricted and only approve anyone who is interested in joining the group. Which can be based on a set of rules. It gives you a way to implement a simple training program for group members. You will have the ability to go live inside of groups. If you set...
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