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Episode Info: Are you looking for a way to increase brand awareness? Ever thought about using audio formats to reach potential customers? Nearly everyone and their granny have launched a podcast over the last few years. According to Music Oomph, there are more than 700,000 active podcasts and over 29 million podcast episodes. It means that there are a lot of choices available to the podcast consumer. What is interesting based on the research conducted by Music Oomph is that over 51% of Americans have listened to a podcast. In terms of numbers, you are looking at over 163 million people. This may not come as a surprise to you but 28% of those between 25-34 have listened to a podcast. Only 6% of the US population are avid podcast fans, which is very interesting. It means that the industry is still in its infancy. In this post, you will get a better understanding of how you can use podcast advertising to make your brand sticky as well as how much it cost. Why is Increasing Brand Awareness Important? Before looking at the importance of brand awareness let’s look at a brief definition from a purely objective source. According to Wikipedia brand awareness is “the extent to which customers are able to recall or recognise a brand.” Let’s get practical and look at a few examples of popular companies that have become household names. I’m going to show you a few images and I just want you to name the brand okay? Sample A Sample B I have chosen not to include any logos only items to check out your ability to recognise these brands. At this point, you probably already guessed which two brands are featured above. If you don’t ask for the answers in the comments below. Why did you recognise these brands? Write down a list of words and feelings that come to mind when you think of each brand? Do you now understand why it is important to build a brand for your blog or small business? What is Involved in Creating Brand Awareness? The first thing you need to understand is the buyer’s journey when it comes to the overall picture of marketing. I may have shared this image before in the past but I will share it again because it will help you see the overall picture. The awareness level is where any blogger or small business owner spends time making their brand popular in the eyes, hearts and minds of potential buyers. In the last few years, you may have heard the three-word phrase called know, like and trust. When it comes to marketing it is up to you to get your prospects to know that you exist. Over time you can do things for them to like you. For example, doing giveaways, sharing freebies and offering 5-day challenges. Once they know and like you, it will become a lot easier for them to trust you. Depending on your offer the period of time to develop the know, like and trust relationship could be minutes or it can take weeks or even months. Using Content Marketing to Create Brand Awareness One of the basic and free ways to create brand awareness is by usin...
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