Success Sculpting Show with Stephen Pierce: Self Help | Self Improvement | Personal Development | Motivation | Inspiration
About This Show
Listen to this success podcast each week to discover gems of inspiration to help you grow your motivation and mental toughness, expand your will to win and multiply your results. It’s never been easier to learn what to and how to do it for self improvement and personal development. This is truly a self help experience you won’t find anywhere else!
Most Recent Episode
Melinda Emerson - Small Business Advice to Succeed as Your Own Boss
7 days ago
Melinda Emerson Shares Small Business Advice to Succeed as Your Own Boss
In today’s episode, we have the SmallBizLady herself, Melinda Emerson, America’s #1 Small Business Expert. She is an internationally known keynote speaker and is founder and president of Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, Pennsylvania. Melinda is an expert on small business startups, business development, and social media marketing, and her small business advice is widely read, reaching more than three million entrepreneurs every week online.
She is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. Melinda hosts #Smallbizchat, the longest running live chat on Twitter for small business owners; Forbes Magazine named her the #1 Woman for Entrepreneurs to Follow on Twitter. She publishes her resource blog at succeedasyourownboss.com which is syndicated by the Huffington Post.
Melinda is the author of Become Your Own Boss in 12 Months which is in its second edition, and the e-book, How to Become a Social Media Ninja.
[00:03:13] Start with a Life Plan before a Business Plan
It takes 18-24 months for a small business to break even, and in the first few years, there is a lot of sacrifices involved. Without proper planning, people quit good jobs to start a business and then end up hating it because they didn’t think it through.
[00:08:34] Being Successful in Business Requires Discipline
You must use financial information to make business decisions. Have proper discipline and focus, in setting up structures, systems, processes, and plans for your business. Melinda explains how to avoid being a conference junkie; be disciplined about the events you attend and use a networking strategy.
[00:19:31] The 6 C’s of Social Media Communication
* Connect: Find out where your target is online
* Communicate: Decide what you will communicate
* Content: communicate with helpful content
* Consistency: communicate consistently
* Community: become a trusted member of the community
* Commerce: after you gain trust, you can turn the relationship into commerce
[00:23:38] Tips for Starting Your Own Business in 12 Months
Make sure that you have something to offer the marketplace and then plan your transition from having a jo