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Episode Info: 7 Steps to Grow your Company's Revenue Using LinkedIn with Mark McIntosh Mark is the founder of, a B2B lead generation and revenue growth firm headquartered in the Dallas-Fort Worth area with regional offices nationwide. Helping businesses grow revenue with proven strategies.   Subscribe  Google | Spotify | Stitcher Resources  Visit their website –  Schedule a time to talk with mark on his calendar -  Show Notes There’s no straight line to success  [3:00] - Tell me something, one of your most significant challenges in your career.  Mark shares a couple of roadblocks that changed the trajectory of his career In 2011 I came to DFW on a business trip, first time ever to Texas. I was doing some calling to DFW and Texas and knew there was something unique.  What I didn’t know when I came to Texas on that 3-day business trip, was the second day it came upon me that I needed to uproot the family and move to Texas. Try explaining that to my wife, we had three kids they were all 10 and under.   Two months later we made the move to DFW.  The biggest challenge, which I realized rather quickly, is how important those 15 years in the Midwest were. My entire network, everyone I knew, knew me, it was all based there.  I came to DFW in 2011 without any contacts or connections in any real significance or volume. I was coming into the market from scratch. And that was a big hurdle to overcome.   That time period, although it was one of the most challenging, I’ve had, it was also one that I can point to as being foundational to what we’re doing now. Because I developed some systems, process and strategies for leveraging LinkedIn to not only get in front of more prospects out there but to do it in a more scalable way.   An example of a very big challenge in my career that has turned into a blessing because it really forced me to rethink and figure out how in the world do I come to a new geography, from complete scratch, turn that into a workable situation from a sales development and marketing situation.  [7:00] - You said you came to DFW, you found the people friendly, then you said you learned you had to move... Was that a lightbulb moment or kind of forced on you by an employer?  Mark say, no I wasn’t forced. I made the decision to move on my own. Which made it a more difficult sell on my family.  [9:00] - You said two words “scalable” and “repeatable” those are huge.   If you were to give me the formula as simple as possible what would I do on LinkedIn to build up a base that I want to sell into?  [9:40] - Mark gives the formula “7 steps to grow your revenue using LinkedIn”:  Position your personal brand by creating a client-centric profile. Key to step #1 starts with the headline: what you do, who you work with, and most importantly how you help them. That’s your value proposition.  Develop a content strategy. Tip on content is giving you...
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