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Episode Info: Getting likes and followers on social media is nice, but it’s not what’s going to define the success of your business - sales are. However, making sales depends on a well-crafted marketing strategy which may not be what you’re interested in spending your time and energy on. I’m really excited to have Chris Smith here today to help break down this daunting topic. Chris Smith is the co-founder of Curaytor and the author of The Conversion Code. His company helps other businesses with digital marketing and advertising campaigns so that they can quickly find their perfect customers. In less than four years, Chris used the blueprint in The Conversion Code to grow Curaytor to nearly $15 million in annual recurring revenue. His work has been featured in Forbes, Inc., Entrepreneur Magazine and many other publications. Throughout this interview, Chris shares what he knows about building sales alongside building your brand. This takes both being up to date on the latest trends in sales, but also sticking to time-tested methods. Chris also explains how you as the content creator can add revenue and make sure that as many people as possible see your work all at the same time. He also shares his wisdom on why it’s more important to specialize in one industry than to try to serve all of them. This interview is going to inspire you to take a serious look at how you are selling your services and you’re going to walk away with actionable information on what to do that will help your video business grow. How do you generate new leads for your company? What has worked and what hasn’t? Leave a comment on the episode page!   In this episode: Building a profitable business that is more than just a brand Balancing new trends with time-tested techniques when approaching sales How to redefine the finish-line with your clients and projects How to add tens of thousands of dollars in upsells to clients What to do right now if you need to find new leads Why it’s important to focus on a particular industry to market to What lead magnets and funnels are and how you can use them to successfully pick up more customers   Quotes: “Unfortunately, a lot of people either want to do all the new stuff or they just want to be old-school and just do the old stuff. If there’s something they should try to be, it’s both. You have to do the basics and the bleeding-edge and a lot of people just do one or the other.” [13:47] “Every person you look up to looks up to someone. Greatness is achieved by never being happy with the rung of the latter you’re on right now. You’ve got to always be leveling up, but you’ve always got to be bothered by the people ahead of you.” [15:11] “You need leads. To get leads you got to be relevant and you got to make offers people are willing to give their information away for.” [40:03] “Let’s be very clear here, it’s way easier to get famous in one industry than in all of them.” [52:59]   Links: Follow Chris Smith on ...
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