So you have a thriving brick and mortar business, but you really need an injection of new customers, clients and patients...right? Perhaps you've thought of pay-per-click advertising as a way to attract new clients for your business...but it seems like a HUGE headache, doesn't it? If you've ever wondered... How to effectively target prospects within a certain geographical range from your front door? How to properly identify your target audience by defining their demographic and psychographic profile? If you've ever wanted to... Discover the EXACT words people are using to find your business. Uncover the secret of how to find those words and search strings in order to connect with your future A-list customers... Our guest on this episode of The Street Savvy Marketer is ready to spill the beans and conduct a "mini crash course" on how to make internet media, namely pay-per-click advertising, deliver a bounty of new and repeat business. Marketing expert David Carleton discusses the ins and outs of PPC with host Jim Raposa...and how best to target, find and attract people who are ready to buy your products and services NOW! This episode is sponsored in part by Audible. CLICK HERE for a free audio book download and 30 day trial membership to this amazing service.