Big Digital Thinkers
About This Show
Big Digital Thinkers is about connecting the best of Digital, Media, Advertising and Software. How?
Through a podcast, you can listen to us talk to all kinds of successful people about their journey and all that great stuff. You’re not going to want to miss out on any of it. Trust us.Read more »
Most Recent Episode
Big Digital Thinkers: Kinetic Social
Dec 19, 2016
Social media gurus Kinetic Social join the gents in the studio for a glimpse into the new world of social media inter-connectivity.
00:01:06:18 Tell us about Kinetic Social?
00:03:10:00 - Spectrum social impact
00:05:10:24 What happens on the social side?
00:04:26:09 - Targeting specifics in Social Media
00:06:29:21 - Every Social Media platform is different
00:09:33:29 There is still a lot of knowledge and education necessary in this space
00:12:38:18 Nature of Walled Gardens
00:16:17:27 - The GrÃ¼nt
00:15:06:23 - How are people consuming content these days?
00:19:43:18 - Taking the plunge, what's the target?
00:19:06:10 - Focus on retail and CPG
00:17:40:09 - Jack of all trades, master of none?
00:21:09:28 - What is the play for the automotive category?
00:24:50:29 - Diversifying, innovating...
00:26:35:27 - Outbound platform vs research experiment
00:22:57:28 - Origins
00:36:57:20 - Capturing consumers in 'that' moment
00:28:34:19 - Verticality????
00:34:22:25 - Boosting organically
00:29:37:21 - Platform specific guidance
00:31:56:15 - Creative refreshes
00:38:01:08 - Association with the content
00:33:17:15 - Engage by audience
00:35:17:16 - Discovery vs connectivity
00:39:46:09 - differences between platforms
00:42:30:19 - What's next for Kinetic?Read more »
Episodes of This Show
Dec 19, 2016
Oct 4, 2016
Jun 22, 2016
May 17, 2016