StoryMatters Podcast by James Cook Media
About This Show
Story Matters. Now more than ever. It's never been easier to get your story out there. But it's never been harder to get people to care. That's the paradox of the digital age. Everybody is telling their story. Nobody is listening. If you want to influence people in business (or life), master the ancient art of storytelling. Then understand how to tell your story in the digital age. This show explores the history and future of storytelling so you can apply it in business and in life.
Most Recent Episode
Get Conversion Optimisation Right with Peep Laja (S2E11)
What is the difference between Conversion Rate Optimization and User Experience? Listen and find out. In this episode you will meet Conversion champion Peep Laja, the owner of the CXL institute and the author of biggest conversion optimization blog in the world. Peep and Sam will take you down the rabbit hole and into the world of conversion optimisation. They’ll discuss how businesses should approach CRO and what to avoid when rebranding your website. You’ll learn about the tools you’ll need to optimise and the dangers of getting conversion optimisation wrong.