Digital Politics with Karen Jagoda
About This Show
The non-partisan Digital Politics Podcast with Karen Jagoda explores political and advocacy campaign best practices, new technologies and innovative approaches to voter engagement, fundraising, ground game strategies, cross-media advertising, using social media to promote and persuade, and getting out the vote. Since 2007, this show has spotted trends and interviewed strategists on the campaign trail as well as candidates, elected officials, and solutions providers who are bringing new tools to campaign staffers and volunteers.
Most Recent Episode
Targeting Voters Across All Screens and Locations with Matt Hedberg Semcasting
5 days ago
Matt Hedberg, political team leader, Semcasting talks about efficiently targeting voters across all of their screens & devices including computers, mobile devices, and connected televisions & using their location to tailor messages. Using a Smart Zone concept, Semcasting is thinking about how to segment the online electorate using IP addresses not cookies, charitable giving history & media consumption habits to inform about most effective ways to reinforce a candidate's message & find look alike voters.