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Episode Info

Episode Info:

A personal brand is one of the most powerful tools you can have in your arsenal. But how do you build a tribe of dedicated people who believe in you and your mission? It all comes down to telling a good story. Today, Steve shares the five pillars of storytelling and brand-building and how they helped him build a company without any business experience. You’ll hear how he went on two public journeys that turned into two seven-figure products and led him to fulfill a lifelong dream -- all because he is connected with his audience. If you’re ready to get real, get connected, and build your brand, don’t miss how Steve got over his fear and turned into a raw, trusted storyteller.

“If you can be real, you can connect. And if you can connect, they will do and say whatever you want, because you have influence. You have earned their trust.”

-Steve Weatherford

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Timestamps:

12:50 - Why simplicity is the key to grabbing and keeping people’s attention

13:27 - Why you have to connect emotionally if you want to build a brand and tell a story

13:53 - The two things that prevent action-takers from being good storytellers

15:46 - Why vulnerability is the key to building lasting trust

21:46 - How one resolution Steve shared with his audience turned into a multi-seven-figure product with the power of storytelling

28:38 - Why you have to be relatable to your audience

35:50 - How Steve was able to fulfill a lifelong dream and make six-figures in four days by sharing his metabolic reset journey

 

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