Lubetkin on Communications Podcast
About This Show
This is Steve Lubetkin’s primary blog (formerly “Lubetkin’s Other Blog”), where he comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. Steve is a veteran public relations practitioner and a long-time national leader in the Public Relations Society of America. The podcast features seminar programs and interviews about communications, journalism, and other public relations topics.
Most Recent Episode
LOC Podcast: PRSA NJ Panel on Brand Storytelling and Content Marketing
Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results.
Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier.
In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America’s New Jersey Chapter, held October 19, 2017 in Rahway, NJ.
Moderating the program and presenting is Christopher Biddle, APR, president of Biddle Communications & Public Relations.
Litzky Public Relations
Steve Lubetkin, APR, Fellow, PRSA
Lubetkin Media Companies
Director, Digital Strategy
Stern Strategy Group