Marketing Speak | Take Your Marketing To The Next Level
About This Show
Show Info: Take your marketing to the next level - listen in for tips, tricks, and new insights from the top players in the digital marketing world. www.marketingspeak.com.
Most Recent Episode
E100: 100 Episodes of Marketing Wisdom from the Best in the Business
2 days ago
·
60 minutes
I’m Stephan’s wife, and I’m here today to host this ultra-special 100th episode of Marketing Speak! The guest is none other than Stephan himself. Stephan doesn’t brag about himself enough, so I wanted to take this opportunity to do that for him! He’s passionate and knowledgeable about self-development, which you can learn all about on his other podcast, The Optimized Geek. In our conversation today, Stephan will reflect on the last hundred episodes of Marketing Speak and share some of the amazing tips and techniques that he’s learned over the years. In This Episode: [02:04] - why he started the podcast and what the most important thing he’s learned so far is. In his answer, he talks about the opportunity to have powerful hour-long conversations. [04:17] - Stephan talks about how he maintains such a high standard for the guests on his podcast, which he explains is largely because he hand-picks almost all of his guests. [07:16] - We hear about an incident in which his presentation was stolen and presented as someone else’s. [10:22] - Stephan discusses how he now protects his intellectual property. He then explains more about the courses he offers. These are all available at stephanspencer.com. [13:08] - What’s the difference between white hat and black hat SEO? What are the penalties for using black hat SEO? [15:28] - Stephan talks about how he has helped people who were affected by inadvertently using black hat SEO techniques. He then talks about what can happen if you get hit by penalties, and why you may need an SEO expert. [17:19] - Stephan lists some of his favorite episodes and guests previously on Marketing Speak: Bill Hunt and Rand Fishkin. [20:38] - What does Stephan think about the idea that SEO is dead? As he answers, he talks about how quickly technology is changing. [25:03] - Stephan discusses how he keeps up with the rapidly changing world of SEO. [26:55] - Stephan offers a couple of recommendations for testing for your advantages.
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