Marketing Speak | Take Your Marketing To The Next Level
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Show Info: Take your marketing to the next level - listen in for tips, tricks, and new insights from the top players in the digital marketing world. www.marketingspeak.com.
Most Recent Episode
E95: Link Building Secrets of the Masters, Part 2: Christoph Cemper
6 days ago
·
72 minutes
If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas. Find Out More About Christoph Here: LinkResearchTools @cemper on Twitter Christophcemper.com Christoph Cemper on LinkedIn Christoph Cemper on Facebook In This Episode: [01:15] - Stephan starts things off with a quick recap of what he and Christoph talked about in the first part of their conversation. If you missed that and want to hear it, check it out here! [03:19] - Christoph picks up this episode where we left off with the previous part of their conversation, exploring the differences between 302 and 301 redirects. [06:12] - On average, how long does it take for 301 redirects to lose their ability to pass on rankings benefits? [08:31] - Christoph clarifies how the behavior of a 301 is exactly the opposite of what you would expect (and want) from a permanent redirect. [09:48] - Stephan restates what Christoph has been saying to make sure it’s clear for listeners. [11:32] - The test that Christoph did on 301 versus 302 redirects was a small-scale test, he explains, and talks about its scope. [12:16] - Stephan talks about a client he had who had used a 301 redirect. Switching to a 302 gave the client a rankings benefit. [15:25] - If you got hit with a penalty, whether manual or algorithmic, what is the procedure for cleanup? [19:38] - Stephan pulls things ba
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