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Episode Info: Chris Zazo of Aspenmark Roofing and Solar Ethics -- and fun -- make for a great ride in the roofing industry. You can hear it in his voice: Chris Zazo is clearly having fun at his company, Aspenmark Roofing and Solar. What's more, he and his staff have achieved a great deal of of success, through hard work, honesty, passion, and a solid background in sales. This interview contains a ton of actionable advice and suggestions you can use. For instance, Chris talks about how he uses hardcore honesty as a sales tool. Telling the complete, honest-to-goodness truth is something that helps him land sales, not lose them. He describes how having a professional-looking email signature and logo helped him get a big sale (as in, millions of dollars from one customer.) And he discusses how we all need to start work on our next big projects -- and how we can think about "haters" we'll encounter along the way. Chris also tells some great stories from his experience in the business. We hear about a four-alarm fire that almost put him out of business -- as well as how he went door-to-door to get his very first customer. Finally, for sports fans, this episode contains some wisdom from a few top college coaches: Lou Holtz, John Wooden, and Ohio State's Jim Tressel. Check out this entertaining -- and very informative -- episode below! To see the talk Chris gave at Best of Success, click here. To learn more about the annual conference, click here. Read the interview -- or read along with the audio. STEVE: Hey, everybody, and welcome to the Roof Insight Show. We're back with another episode. ROD: My name is Rod Menzel. I'm a roofing contractor here in Southern California. STEVE And I'm Steve Wein. I'm a computer guy down in Southern California as well. ROD: Real excited about this episode. We're talking to Chris Zazo, contractor out of Dallas-Fort Worth. His company is Aspenmark Roofing and Solar. STEVE: Chris cashed in his 401k from a corporate job to start Aspenmark. He's had a lot of success since then. ROD: You know, Steve and I heard Chris speak back at the Best of Success in Phoenix. And I'll tell you, it was great, he did a great job, and we're real excited to have him on the show here. STEVE: Today you'll hear about how a four-alarm fire almost put Chris out of business. He had to make some hard choices to survive. ROD: Absolutely crazy. And you know, Chris has very strong sales background. He has a lot of great ideas when it comes to sales, and he's goinRead more »

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