New Influence

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New Influence by Ste Davies is a podcast covering the new technologies influencing communications, culture and the world today.Read more »

@stedavies
/stedaviescom
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Influencer marketing in 2020 with Scott Guthrie

Feb 21 · 49 minutes

Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.Show highlights1:57 Looking ahead to 2020 and beyond in influencer marketing.2:45 The shifting demand for influencer data.7:37 The importance of storytelling.11:40 The virtual influencers.17:07 Michael Bloomberg’s campaign working with influencer marketing platform.21:40 Influencers exploiting the coronavirus to increase engagement.26:44 Influencer marketing on Instagram.38:33 The wider influence sphere going beyond influencer marketing.Resources/people/articles mentioned in the podcastScott’s influencer marketing trends for 2020 – sabguthrie.infoScott’s influencer marketing in 2019 review – sabguthrie.infoScott on Twitter – @sabguthrieScott and Ste’s first podcast – stedavies.comLil Miquela – wikipedia.orgBillionaire presidential candidate Mike Bloomberg assigns chunk of advertising budget to influencer platform Tribe – mumbrella.com.auSupport the showIf you enjoy The New Influence Podcast you can help support the show by doing the following:Make a tip:Bitcoin: 3FiC6w7eb3dkcaNHMAnj39ANTAkv8Ufi2SPayPal: paypal.me/stedavies If you do send a tip then please email me so that I can say thank youSubscribe on iTunes | Spotify | Stitcher | TuneIn | GoogleLeave a review on iTunesShare the show and episodes with your friends and familySubscribe to the newsletter on my website...

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