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Episode Info:

Too much friction drives you crazy, but too little leaves you adrift. In this episode, Stanford Professor Bob Sutton and Hayagreeva Rao, professor in the Stanford Graduate School of Business and coauthor of Scaling Up Excellence, discuss their quest for the “just right” amount of friction. Sure, you can make structural changes, but you’ll never optimize friction if you don’t understand and deal with what people are feeling.

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