About This Show
Complete Media, Inc. is a full-service marketing and advertising agency and website design firm in Sioux Falls, South Dakota. We partner with smart business leaders to increase their profits by executing smart marketing strategies.
Most Recent Episode
12 Ways To Measure Your Marketing Impact
With the proliferation of tools for both measuring and automating your marketing efforts, startups aren’t exactly wanting for real-time marketing data. But while spreadsheets and dashboards are nice, actually being able to prove your marketing works is far more useful.
Interested in how other startups are measuring their marketing efforts, I asked a group of entrepreneurs from the Young Entrepreneur Council to share how they currently track their successes (and failures). Their best responses are below:
“Now that high-quality content has so many benefits in the marketing world, it’s important to track all its different uses. For example, when you share specific pieces of content, use Buffer to track it. Or, when you send someone an email that includes a specific type of content, use HubSpot or Infusionsoft to track the results. It can be as simple as tracking the clicks on your recent post that’s in your signature line.”
2. Acquisition Channels
“We track every single acquisition channel through which our users register. This includes blog posts, press, organic search, paid ads, partnerships, etc. We do weekly meetings to review the data. It shows which channels convert the highest, generate the most loyal users and more. This data signals which channels to “double down” our efforts on and which to let die.”
3. Google Analytics
“We place heavy focus on margins to optimize ROI on Adwords marketing campaigns. We want to constantly optimize our spending and make sure we get the most conversions possible on targeted customer acquisition cost. We use Google Analytics to do this mostly.”
4. Iterative Testing And Strategizing
“We end planning s